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February 3, 2026
BZ Stories

The Future is Official: Why We Trademarked BZ BachaZouk®

Written by
Chesco Leveratto
W

e are proud to announce that BachaZouk has officially reached a new milestone in its global journey. To protect the integrity of our work and the future of our community, we have secured an official trademark.

The Purpose of the Registration

As the BachaZouk movement evolves from a niche passion into a global trend, we must ensure that its growth does not come at the cost of its essence. This registration was secured to ensure the movement scales safely through four core purposes:

1. Preventing Misrepresentation & Dilution

The trademark enables us to distinguish between those who are committed to upholding the integrity of the craft and those using the name without the necessary foundation. This protects the community by guaranteeing that BachaZouk represents a trusted standard of safety and quality, giving students and organizers confidence that the dance instruction they receive is rooted in technical depth rather than fleeting trends.

2. Protecting the Standard

Many people in our community have been bridging these worlds for years. For them, this trademark is a protection—ensuring no outside entities can "claim" our shared identity and erase our work. Simultaneously, it protects the values we hold as a community. It empowers us to intervene if the BachaZouk name is misused to create division, cause harm, or misrepresent the culture. This safeguards our roots and ensures the ecosystem remains a safe, high-quality space for all.

3. Unifying the Vision & Connecting Leaders

This registration is a foundation for unity. It ensures that those aspiring to represent BachaZouk share a commitment to being equally invested in both the Bachata and Brazilian Zouk communities. By aligning under this shared vision, the trademark creates a global platform that spotlights local leaders, transforming individual efforts into a unified movement that celebrates the bridge between these worlds.

4. Community Accountability & Safety

This registration creates a framework for professional integrity and community trust. With this official registration, we commit to holding our community leaders to the highest standards of conduct.

  • Accountability: It ensures that leaders act with mutual respect and ethical responsibility, fostering a culture where professional expectations are clear and our shared values are consistently upheld.
  • Safety: It empowers us to cultivate a supportive environment that protects the physical and emotional well-being of the community, ensuring that every class and event remains a respectful space free from harassment and unsafe practices.

Empowering the Community: Structure for Growth

Formalizing BachaZouk is not about asserting control; it is about providing the infrastructure for our community to flourish. The BachaZouk Alliance was created to amplify the work of those who believe in the vision of unification and wish to see the Bachata and Brazilian Zouk communities thrive together.

Alignment means Amplification. For those who align with BachaZouk, this official standard works for you. It ensures your efforts are supported by a recognized global organization, distinguishing your work in a crowded landscape rather than diminishing it. We believe that clear standards create the safety necessary for true creativity and connection.

An Invitation to Build. We welcome all artists to be a part of this movement. Our framework is designed to support everyone who honors the history and origins of our community. Within this shared understanding, you have the freedom to build, create, and succeed with the full backing of the BachaZouk Alliance. We are here to ensure that BachaZouk remains a mark of quality, respect, and innovation for years to come.

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Picture of Chesco Leveratto smiling
Chesco Leveratto
BachaZouk Founder
Designed the BZ Brand, Organizes Events, and Teaches at Born 2 Dance Studio in Vienna, VA, USA.
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About BachaZouk

BachaZouk is a community aimed at uniting Bachata and Brazilian Zouk, fostering creativity, collaboration, and celebration of both styles' rich histories.

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